MARCOS HENSON —POST-PANDEMIC DESIGN PRACTICES
Marcos Henson looks at the Design and Agency practices that have altered dramatically since the beginning of the pandemic.
Design studio culture may never be the same again. Many studios utilise workspace on a when-needed basis, tech business is consolidating and clients seem happy to engage remotely. What has happened to the agile power of an in-person creative community? How are young creatives navigating the new world of work?
DPS Alumnus Marcos Henson is an extremely talented illustrator and character designer. He has been working on a campaign which allows creatives to be super agile as they seek creative opportunities and multiple creative teams to collaborate with. “Working at Stink in the tail end of 2022 for job search startup, Otta, which helps young people find fulfilling jobs in the tech sector, I was responsible for creating most of an animated ad, from scratch, based on posters our graphic designer made and some direction from our creative lead.
Finding a new job was so daunting. Otta left the world of basic job boards behind. Finding a new job is more than just a transaction. It’s exciting, rewarding - and an opportunity to find true fulfilment. Everyone deserves to find a fulfilling job. When they started Otta, the realities of job search were quite bleak. Recruitment was stuck in the dark ages, the big players had failed to innovate, and job seekers were fed-up. Searches were throwing up irrelevant jobs. Recruiters were pushing unsuitable roles. Being ghosted by companies was the norm.
You can see the ad below (it's narrated by none other than Hugh Dennis). We overcame many challenges in putting it together. I was afforded a terrific amount of creative freedom. The client was so happy!