Mayor’s Entrepreneur 2024

Future 50 Awards

LOOPLY Entrepreneurship

DPS Bambuu start-up is shortlisted for Mayor’s Award

DPS alumus Fyona Seguin submitted her practice Looply, to the Environment award of the Mayor’s Entrepreneur 2024. We are delighted to let you know that she made it to the finals ! Art Direction Gradaute Fyona Seguin is graduating from London College of Communication with a magnificent social enterprise established and underway.

“Our mission is to make sustainable practices tangible and inclusive by putting community at core of sustainable change. We run workshops across London, shedding light on accessible ways to upcycle non-recyclable plastics. By engaging with our community directly we make circular practices like reuse tangible and exciting! Our sheets can be turned into a wide range of reusable and repairable products, valuing a hands-on approach to sustainability and encouraging interaction with materials to understand their potential fully.

We collect single-use plastics from businesses and individuals that would otherwise end up in landfills, incinerators, or the environment, and turn them into versatile reusable sheets.
These sheets are durable, funky, and a blank canvas for endless amounts of products.
Our mission is to make sustainable practices tangible and accessible. We engage communities directly in redefining waste as a resource with hands-on workshops and local initiatives across London, encouraging interaction with materials to better understand their value.
By finding engaging ways to practice sustainability, we help shift behaviors towards more environmentally conscious actions.” Fyona Seguin

Shoutout to Nat Hunter who was a great mentor in shaping my knowledge on implementing circular systems around products and Stephanie McLaren-Neckles who runs the business incubator BAMBUU at the University of the Arts London where Looply was born.

Looply

Looply overview:  Looply addresses a critical problem - the escalating plastic crisis plaguing our environment. Londoners discard an alarming 66 pieces of plastic per week, resulting in 430,000 pieces monthly across the UK. 85% of these are soft plastics, including the weekly Hovis bread bags and Vinted delivery packaging. Traditional recycling methods are insufficient, with only 12% of plastic being collected and recycled, leaving the majority to end up in landfills or be incinerated, causing severe damage to environmental, ecological, and human health.

With policy change taking longer than we have, bottom-up solutions are imperative to tackling the waste crisis. What if these 66 pieces of single-use plastic could be collected and transformed into a reusable material, completely deferring from landfills? This is where Looply comes in. We collect single-use soft plastics and turn them into reusable sheets ready to be crafted into various products. We are on a mission to make sustainable action accessible, inclusive, and crafty.

We do this by hosting public and private workshops, partnering with local businesses to collect unrecyclable plastics, collaborating with young creatives, and selling our products in local stores. We want to contribute to the creation of closed-loop material streams through community-driven initiatives as hyper-local, circular solutions, replicable across neighbourhoods in London.

Loopy